Ring (Amazon)

Ring is a smart home security company founded in 2013 by Jamie Siminoff, originally as Doorbot, and rebranded in 2014. The company specializes in video doorbells, security cameras, and related devices aimed at reducing neighborhood crime and enhancing home safety. Acquired by Amazon in 2018, Ring operates as a subsidiary based in Santa Monica, California, with a mission to empower communities through accessible technology. Ring pioneered the video doorbell category with its flagship product, the Ring Video Doorbell, which allows users to see and communicate with visitors remotely via a mobile app. The product lineup has expanded to include over 50 devices, such as indoor and outdoor security cameras, alarm systems, smart lighting, and a Car Cam. These devices work together through the Ring app, and the Neighbors app encourages community engagement by sharing local safety issues. Ring Protect subscriptions offer additional features like video recording and sharing, contributing to the company's recurring revenue model.